The nightmare of every sneakerhead worthy of this name is just one: that their sneakers get dirty or ruined. An even worse scenario would be the one where you buy a very anticipated and sought-after shoe to later find out that it's absolutely uncomfortable, impossible to wear on a daily basis. To both of these problems, there's a simple solution you won't live without. 

Behind the images of perfectly lined up sneakers, still fresh as they were just out of the box, there's a secret called ForceField. The leading brand in the protection and in the care of sneakers has given life to two essential products. Protector is a special spray that creates an invisible barrier that repels water and stains from damaging materials like leather, canvas, mesh and suede. The formula includes UV protection to keep colours from changing and fading. With Protector, your sneakers will be safe for more than 12 months. If you wished that your sneakers were always new, clean and fresh as the day they came out of the box, the product you're looking for is The Crease Preventer, that since its names reveal its mission: it helps support the toe box area and avoids creases, marks and ripples. All you need to do is to insert the product in the shoe so that it helps maintain the original shape and look of the sneaker. 

The secret weapon of every sneakerhead are the ForceField and Sof Sole products For the protection and the comfort of your sneakers | Image 1
The secret weapon of every sneakerhead are the ForceField and Sof Sole products For the protection and the comfort of your sneakers | Image 2

The other products that are now part of the routine of every sneakerhead are the Sof Sole insoles, available in different versions. The Airr Select insoles present different areas of protection against impacts on the heel and on the arch of the foot to guarantee greater comfort and stability, thanks to a soft gel footbed. The Ultra Lite insole, on the other hand, is made in memory foam to amortize and support the movements of the foot. The technology The Shape That Feels Great offers comfort, resistance and durability. These insoles are the result of the combination of the most innovative technologies to guarantee premium comfort to the wearer. 

The secret weapon of every sneakerhead are the ForceField and Sof Sole products For the protection and the comfort of your sneakers | Image 3
The secret weapon of every sneakerhead are the ForceField and Sof Sole products For the protection and the comfort of your sneakers | Image 4
The secret weapon of every sneakerhead are the ForceField and Sof Sole products For the protection and the comfort of your sneakers | Image 0
The secret weapon of every sneakerhead are the ForceField and Sof Sole products For the protection and the comfort of your sneakers | Image 5

The ForceField products are available at Foot Locker, as well as the ones by Sof Sole, whose Ultra Lite Insole is purchasable also at AW Lab stores.