Gucci launches a Spotify profile

Alessandro Michele chooses an alternative way to present Gucci's latest eyewear collection.
The creative director of the Italian Maison invited twelve musicians and artists from all over the world to share their personal experience of live performances, through images, videos or exclusive graphic materials, created in collaboration with illustrators, photographers, videomakers and designers. The result is the #GucciGig project, a collection of exclusive materials about their personal experience of live performances, shared by each artist on Gucci's digital channels.

The launch of #GucciGig coincides with the one of Gucci's Spotify account. For the occasion, each musician participating in the project will contribute a playlist with an unexpected theme. The eclectic #GucciGig crew includes: Alex Cameron (in collaboration with Jemima Kirke and Jack Ladder); Yves Tumor (ft. Jordan Hemingway); Curtis Harding (ft. Matt Correia and John Zabawa); the band Amyl and the Sniffers (with Jamie Wdziekonski); Cole Alexander of Black Lips and Crush (with Ariana Papademetropoulos); Lou Doillon; Jehnny Beth (ft. Johnny Hostile); the band Kikagaku Moyo (ft. Alessio Vitelli); Weyes Blood (ft. Taylor Giali); Populous (ft. Odd Arts), Connie Constance (ft. Sophie Jones and Morgan Benjamin); Merry Lamb Lamb (ft. Somewhere Nowhere Studio).

Contributions range from photography to illustration and video, from reportage to fan art. In each, the protagonists wear the brand's new eyewear that features a rock'n'roll spirit, oversized square shapes decorated with beautiful pearly acetate, rich crystal cobblestones and multicoloured leather details. The same strong attitude is shared by the streetwear models in the aviator style. All works will be displayed at a Gucci App gallery and a series of episodes with the creative talents participating in the project will be presented on Gucci Podcast.