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IUTER will make you miss those summer vibes

With the SS19 collection lookbook shot in Rapallo

IUTER will make you miss those summer vibes With the SS19 collection lookbook shot in Rapallo

The following images might be hard to digest right now, while we try to survive to the cold temperatures thanks to puffer jackets, long coats and incredibily long scarves. But IUTER has decided to take you back to those coveted and beloved summer days. 

For the lookbook of the SS19 collection, in fact, the brand has moved to the beaches and the little alleys of Rapallo, a small town facing the sea, the favourite destination of many older people, but also of the younger generations. The title of the collection, You Will Die, "is not a curse on people who have reached retirement age, but simply a gentle reminder for all of us. So, be chill, be a tourist, do things you like, do things you don’t like while you’re at it."

The collection consists of classic items from the IUTER world, reworked and revisited through embroidery, rinses, jacquard and complex prints, some pieces also feature graphic designs made with rhinestone appliques. The main innovation is the introduction of new summer jackets, the Bad Company Redford Jacket, similar to the classic IUTER Redford but with a zip instead of buttons and no chest pockets, and the Raptor Marble Jacket with chain stitch embroidery, marble wash and elastic waistband and cuffs.

The first Drop from the IUTER SS19 You Will Die collection is now available online, from the IUTER Store Milano and in other shops.