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Iuter celebrates its 20th anniversary with a special capsule

Guests for the campaign include DJ Albertino, Noyz Narcos and Guè Pequeño

Iuter celebrates its 20th anniversary with a special capsule Guests for the campaign include DJ Albertino, Noyz Narcos and Guè Pequeño

Called Double Decade is the special capsule, included within the general release of the FW22 collection, with which Iuter has chosen to celebrate its first 20 years since its founding. A nostalgic but not too nostalgic capsule, which not only retrieves the original logos and illustrations of the first collection produced back in 2002, but also brings the brand's friends and community all together for a special campaign. Among the protagonists of the campaign, there are DJ Albertino, Noyz Narcos, Guè Pequeño, skateboarders Jacopo Carozzi, Chiole and Gianluca Mariani as well as the founder of the brand itself, Giacomo Kratter.

For the occasion, one of the most iconic garments from the brand's archives, the Balaclava Hoodie with removable balaclava, was faithfully reproduced, but also the Multilogo pattern applied on a series of jacquard-weave nylon down jackets and on a total workwear denim look, the famous "Training kills riders. Go party!" and especially the very first Iuter logo designed with Microsoft Paint in 2001. The rest of the capsule, which is part of the larger FW22 collection named EUROIUTER, consists of down and leather outerwear, sweatshirts, t-shirts, pants and a trucker hat.