Gucci becomes Gothic for Cruise 2019 ad campaign

The natural world, the campaign of a rural community in which animals and people coexist in harmony according to Alessandro Michele? Become a tribe of young punk-peasants who seem to come out of a surreal parallel Renaissance world. The guys of Gucci, portrayed in bucolic landscape by Glen Luchford for the new Cruise 2019 campaign, they live in a fantastic zoo, among sheep, rabbits, llamas, pigs, tigers, deer and other creatures, until a sudden flood forces them to build a giant wooden ark, with which to navigate to a brighter future.

It is the legend of Noah's Ark revisited by Michele in a wonderful dark version.

Discover here the official video of the campaign: