Between the buildings and on the rooftops of the city the cool kids of today meet and work out. Young crews passionate about BMX who take care of their looks as well as of their performance and tricks in the streets.  

The protagonists of these shots made by nss factory reinterpret that 90s mood in the urban landscape: taking inspiration from the worlds of BMX, Motorsport and Skate, mix street culture with the coolest sports. Colorful jackets, printed T-shirts, logo sweatshirts, minimal waistbag, and above all the iconic Oakley Sunglasses - wraparound or with colorful frames and lenses - : this is Oakley Back to School. Urban coolness. 

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Photographer Vincenzo Schioppa 
Video Alvin Graziano 
Digital Assistant Jonathan Santoro 
MUA Elena Gaggero 
Stylist Erika Infantocci 
Production nss factory: Giada Tinelli
Aiuto produzione/location Enrico CestaroJacopo Colamartino
Cool Kids 
Lorenzo Belli - Pastafrolla
Lorenzo Savoldi - Pastafrolla
Enrique Migliorini - Pastafrolla 
Gianluca Mino
Luca Perrone 
Art Direction & Production nss factory