Oakley was Official Partner of the Marra Block Party A project where individual redemption becomes collective value

Oakley served as Official Partner of the Marra Block Party, held on Saturday, April 18 in Milan. Inspired by the historic street celebrations that shaped hip hop culture in global metropolises, the event was conceived to transform the neighborhood into a true urban stage, offering an intense experience of music, energy, and community.

The participation of Oakley in the project came naturally, sharing its vision and attitude. The brand has always redefined the codes of eyewear and apparel through an unconventional approach, where innovation and functionality meet within a forward-looking perspective. For the occasion, Marracash, captured by Samuele Giunta, wore the Oakley Highland from the Players Collection, contributing to the model’s affirmation in the collective memory and to Oakley’s constant presence in the contemporary eyewear and apparel landscape.

For the event, Oakley activated an experiential booth where visitors could engage with a claw machine mechanic, with the chance to win different color combinations of the latest Eyejacket Redux. Inside the space, it was also possible to explore and test the new collection from the Jackets Family, including Plantaris SQ, Eyejacket Redux, Neoforma, Terraforma and Neomata, along with a selection of apparel from the Field Gear line.

Completing the experience, visitors could also discover up close the latest technological innovation represented by the Oakley Meta, performance AI glasses, which combine Oakley’s iconic design with the industry-leading technology of Meta. In this context, Oakley reaffirms itself as a key player with unprecedented cultural relevance, continuing to shape contemporary aesthetics and Milanese urban style.