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"The Power of Dreams" is the new Balenciaga' sneakers

Demna Gvasalia once again confirms the Balenciaga's 'passion for the market'

The Power of Dreams is the new Balenciaga' sneakers Demna Gvasalia once again confirms the Balenciaga's 'passion for the market'

Balenciaga wants to be confirmet as on of the most famous luxury brand of the planet. It's testified by its collections, collab, and above all its success and earnings that seem unstoppable and ready to grow even more in this 2018. 

At the same time, however, the Demna Gvasalia's  brand, since last year, has decided to get closer to what is everyday reality, through creations inspired by common objects. After the slippers decorated with water labels and plastic Supermarket bags, once again confirms the Balenciaga's 'passion for the market' with a new sneaker: the "The Power of Dreams".

The yellow print is the same that used for plastic bags, the Edeka's print, a famous German supermarket chain, but this time it is applied to a Speed ​​model, well known in its black variant with white sole.

What do you think? Yet another Balenciaga's creative idea ​​or is it an attempt to relaunch an item that is now too seen and copied?