No more fakes: a NYC startup distinguishes them with a smartphone

Distinguish a genuine Louis Vuitton or Chanel bag from a fake?

Now it could be a lot easier.

A startup company in New York, Entrupy, claims to have a technology that can detect counterfeiting thanks to a handheld microscope camera that would allow anyone with a smartphone to control a luxury accessory within minutes.

The device, which looks like a flashlight with a wireless connection, is able to zoom in and enlarges objects 260 times, so even invisible human eye features such as deformed stamped markings or small gaps in the skin grain become revealing signs. The company now has tens of millions of photographs database from about 30,000 bags and various wallet, essential to help identify the validity of an object.

With the increase of online shopping volume and the growing popularity of second-hand dealers, Entrupy seems to be a useful solution to determine the authenticity of a product purchased, because the risk of fake is always around the corner and buyers must become more and more cunning.
Just think of the Alibaba case, China’s largest online retailer, who's accused of not doing enough to eliminate fake stated through its founder Jack Ma and that Chinese imitation manufacturing today can offer better quality than the original products ... how to tell what difference does it make? Why not pay a consistent amount for a copy? Maybe it is done better than the original ...

If for you there is a difference and you are interested in the Entrupy disposition, it can be rented for an initial commission of $ 299, while monthly plans start at $ 99.