Nike is the most valuable brand for 2017
Surprisingly, the second and third place are hold by H&M and Zara
Fashion
March 13th, 2017
March 13th, 2017
Which are the "most valuable brands" of 2017?
According to Brand Finance atop the standings among the apparel companies brands there is Nike with $ 32 billion, followed in second place by H&M, worth 19 billion dollars, and in the third by Zara, estimated 14.4 billion. After reviewing evaluation criteria as reputation globally, market share, investments in marketing, employee satisfaction and sales, Brand Finance has estimated that in the clothing sector the other positions from fourth to tenth are occupied by Louis Vuitton, adidas, Uniqlo, Hermès, Rolex, Gucci, and Cartier.
The sportswear giant also won the third prize among the "10 most powerful brands", beaten, in order, from Lego and Google.
Marc Jacobs, however, is considered to be the brand that is growing faster (+ 84%).
