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Nike and Riccardo Tisci present: #WeBelieveInThePowerOfLove

Sneakers and love: the new short video for NikeLab Dunk Lux Chukka x RT

Nike and Riccardo Tisci present: #WeBelieveInThePowerOfLove Sneakers and love: the new short video for NikeLab Dunk Lux Chukka x RT

Riccardo Tisci and Nike have just released a new version of NikeLab Dunk Lux Chukka x RT, and now is the time to celebrate it. For this occasion borns #WeBelieveInThePowerOfLove, the short video directed by Luca Finotti in which animation and live action blend. In two minutes tasting like a music video, including glitch, deformed digital images and cellular phones or Skype sounds, a crew made up of Italian and international talent known through social by the Italian filmmaker play basketball, dance, kiss, becoming starred in an iconic moment of #JustDoIt. New faces, new beauties with new stories to tell, each one different, each one unique united by the power of reason. As told Finotti this is the recurring theme of the work of Riccardo Tisci.
Sportswear as a vehicle of feelings.
So, let's  shout together:

"True love fights for what is right. True loves honors, respects and gives power and glory. True love reflects the light inside of you and all it wants you to do is being you! True love is poetry and is beyond all words. All languages, all colors or race or nationality, all abilities or sex or gender or sexual identification or religion or belief and all shapes and evolutions and love are all future. Future sex! Love is the future. If love is true. Love is waiting inside me and you. I say we just do it! Believe in the power of love!"