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BEHIND THE DESIGN: The Return of the Air Max 1

The relaunch of a model that has made the history of sneakerswear

BEHIND THE DESIGN: The Return of the Air Max 1 The relaunch of a model that has made the history of sneakerswear

Designed by Tinker Hatfield in 1987 innovation of the Air Max made the invisible visible Air cushioning, consecrating the new design as a must-have. With the succession of changes and innovations, Nike fans have developed an admiration for design "golden era" affirmed in the late '90s and the' beginning of the 2000s, and - to celebrate the thirtieth anniversary of the Air Max 1 - their dream of owning a pair can finally become reality with the return of the silhouette.


The team chose the Footwear Nike Air Max 1 "Urawa" in 2004 as the right model to inspire them: keeping in mind the original silhouette, several allusions to the Air Max 87 were inserted to define the details of the new Air Max 1.

 Discover the making of this incredible celebration in the video below!