We're fresh off YEEZY Season 5 show and, as usual, all the light are now pointed on Kanye West and his collection. Also a new 350 V2 is coming this week. So it's clear that everything this days shall be YEEZY related in order to get some attention. Yet the new 350 V2 "Zebra" are not the only interesting sneakers that are about to be released. For sure today streetwear blogs, magazines and other fashion media attention are crucial factors in the hype game and are gaining more and more relevance everyday. Someone recently said that now, after Supreme Louis Vuitton collab, streetwear and fashion have become the same thing and the leading role of fashion media in pushing or or killing hype around streetwear goods or sneakers could make one think that the guy was right. Also, on the other side the importance that streetwear influencers and bloggers are gaining in trendsetting and igienici get the fashion game is alarming. What do you guys think? Let keep an eye on this week drops in the meantime

#1 Nike SF-AF1 Desert Camo

Sneakers to release this weekend From February 17th to 19th, 2017 | Image 0

Nike SF-AF1 are, by the time, many people favorites
. For sure they're hitting hard on the heavily contaminated sneakers trend this year. In fact the inspiration for these sneakers, designed by the super talented Ben Kirschner, was taken from SFB boots, tactical boots in use by the military forces. After the huge success of the previous iterations the idea of making a brand new desert camo colorway make perfect sense. The compression straps on the top of the upper have remained unaltered. The selected material for this sneakers are tumbled leather and desert camp rugged canvas on the heel.

#2 adidas Ultraboost Uncaged Silver

Sneakers to release this weekend From February 17th to 19th, 2017 | Image 1

Everyone knows that the Boost technology dominated the sneaker panorama in recent times and turned out to be a goldmine for adidas
. There is no doubt that Ultraboost have been the most successful sneakers in 2016 both in their mass diffused and more exclusive and hyped iterations. This is most-likely reason why new cw and variations are releasing periodically. adidas is obviously riding the wave of its most successful designs. Yet in this case the innovation is real. The Boost midsole will feature a metallic sheen for the very first time. The upper, made of primeknit 3.0. features a metallic/greyscale colors. This is maybe the first step of what we should expect from Ultraboost in the near future

#3 Kolor X adidas Response Trail

Sneakers to release this weekend From February 17th to 19th, 2017 | Image 2

Speaking of clunky sneaker trend
. Here we have a colorful and bold example. After the buzz around the new Balenciaga "Triple S" runway sneakers, this Kolor x adidas come at the right time. The shoe is a perfect off-road model featuring Boost technology for extra comfort, adjustable lacing and exclusive fitband to improve stability. The upper is made in stretch mesh with technical fabrics overlays to guarantee an all-terrains protection. The outsole is also modeled for extra grip

#4 Nike BHM Collection

Sneakers to release this weekend From February 17th to 19th, 2017 | Image 3

The best way to celebrate Black History Month for Nike is to pay homage to the Black heritage in sports
. With this capsule Nike wants to promote equality and to advance the ideas of inclusion and diversity. In this peculiar moment of our recent history that sees this ideal to be put under threat day by day, it's important for big companies to remark the importance of such values. This seven models collection includes three Basketball signature shoes, Two different AF1 renditions, one pair of Nike Court Flare and the Lunar Epic Flyknit. The theme of the whole collection is a Black/Whit/Gold Pattern with marble detailing spent in a different way on each pair