Loro Piana's uniforms for the Ryder Cup 2023

What is about to begin is an important weekend for Italian sport, we could undoubtedly call it historic, following the words of Franco Chimenti, president of the Italian Golf Federation, who welcomes the arrival of the Ryder Cup 2023 by saying that it is the 'biggest sporting event on Italian soil since the 1960 Olympics and the 1990 World Cup'. The Ryder Cup is probably the most prestigious golf tournament in the world and the fact that this edition will be hosted at the Marco Simone Golf and Country Club in Rome is certainly news for Italian sport, which could also change the course of golf in Italy. The perception of the historic importance of the event is witnessed by the large number of fans expected to arrive in Rome (150,000 according to forecasts), the VIPs that will be involved (Novak Djokovic and Carlos Sainz have already played a few holes together) and the many brands that will be involved as sponsors and partners of the tournament. Among these, some will play a central role in the game, such as Loro Piana, which has created the uniforms for Team Europe, while Ralph Lauren has taken care of Team USA. 

This is the fourth consecutive year that Loro Piana has produced the official uniforms of European players on and off the court, a bond that finds its greatest celebration in the very year that the tournament comes to Italy. The brand, famous for the quality of its fabrics, represents the perfect example of that "quiet luxury" that has led to the rediscovery of a classic and discreet style that has always been associated with aristocratic sports such as tennis and golf. With its uniforms for the 2023 Ryder Cup, Loro Piana has made this link between sport and fashion clear, creating a new standard of tailoring for the world of golf. As we wrote on nss sports a few months ago: 'golf has managed to extricate itself from an exclusive, middle-aged image, becoming your favorite sport and attracting the interest of fans and brands. Who are using the green and perfectly aseptic space of the 18 holes as a testing ground'. The new uniforms have nothing to do with cashmere clothes, and it is precisely in this contamination between high fashion and performance that is the suggestion leads one to think where sportswear can go.

The Italian style of the uniforms is fully in tune with the aesthetics of a sport that thrives on elegance in its structures and athletic gestures. The Loro Piana garments follow this discreet line and the colours recall the brand's tradition, including the competition logo on the chest and the European flag on the back of the collar. In the package of garments to be worn by the Team Europe players are a short-sleeved polo shirt, a long-sleeved zip-up jersey, waistcoat and trousers in wool.