Loro Piana is Juventus' new official formal suit

After the experiences with Trussardi and Lardini, Juventus makes its new official formal suit official: for the 2021-22 season, Loro Piana will dress the Juventus players and staff. Therefore, two great Piedmontese excellences come together who, even if in different sectors, have been able to win the consensus of the general public. This is an absolute first time in the world of football for Loro Piana, which had already approached the sport but only through golf. Two collaborating Made in Italy excellences, two rising brands that are constantly looking for perfection and that push their limits.

The announcement comes on the eve of the start of Serie A and two days before the debut of the new Juventus of Max Allegri. On Sunday 22 August, when Juve will challenge Udinese at the Dacia Arena, the Bianconeri will parade for the first time wearing clothes made ad hoc by Loro Piana.

Going into more detail, there will be two outfits available to players. For the start of the season, with a milder climate, the classic Kummel-colored long-sleeved cotton polo shirt, the iconic color of Loro Piana, will be combined with cotton trousers with a classic fit and tailored details. With the arrival of autumn and winter, the polo shirt will give way to the André cotton shirt, a true icon of the Loro Piana wardrobe, which will be worn with a cardigan in the finest Wish wool and the Sweater Jacket, an unlined jacket made of soft and enveloping cashmere and silk jersey with a shaded effect. For Mister Massimiliano Allegri, on the other hand, Loro Piana has created a tailor-made suit - the Pier Luigi Loro Piana - in the new Tasmania 170's wool with extraordinary characteristics of thermoregulation, breathability, softness and natural elasticity.