Roberto Mancini's best commercials

There is an old saying that Italy has fifty million technical commissioners, but only one of them is the star of the FIGC's sponsorship advertising. During his time on the Azzurri's coaching bench, Roberto Mancini has never been stingy with his presence on the small screen and has also become the true face of the national team through his constant appearances promoting this or that product. On the other hand, Mancini has always taken great care of his appearance, from his voluminous hair to his inventions on the pitch and the suits he wears on the Italian and English benches. This combines two great tailoring traditions and makes him the perfect testimonial for any kind of advertising campaign. Ever since he rescued the brand new SEGA Megadrive console from the clutches of Jerry Calà, who was climbing the ledge of the champions' skyscraper, in the early 1990s, together with Walter Zenga and Gianluigi Lentini.

But the lust for the small screen reached a new level when Mancini became coach of the Italian national team, embodying this ecumenical role somewhere between big brother and pagan oracle. As a result, all FIGC sponsors vied to have him in their commercials, making him the most recognisable face of the entire Azzurri line-up, much more so than individual players. An investment that in retrospect turned against the Italian national team and Mancini himself, who left the scene without the grace he displayed when talking about the hidden beauties of the Marche. Let's recall the television appearances he made during his time as technical commissioner of the national team.

Against all drugs

Mancini's latest appearance is part of the controversial campaign against the use of drugs, for which the term "cringe" should be used. But the obsession with the damage the use of drugs can cause goes back much further, as Mancini was also the star of another commercial on the subject in 2004, this time with Michelle Hunziker.

The telepass as an Italian fable

The presence of the national team's technical commissioner instantly turns any video into an epic story about Italian, even if it's about an electronic box raising a pole on the motorway. And it is also the tip of the family man Mancini who accompanies Pessina and Cancellieri to discover all the possibilities of the new application under the notes of Gianna Nannini.

The Italian national postal service 

Of course, the Italian Post Service, the yellow backbone that unites Italy, cannot be exempt from the rhetoric of identity that Mancini displays in each of his promotional appearances. Here, in 30 seconds, the father figure, the Mancini's first football shoes, the smiles and reflective jackets of the couriers and the calm security of the parcel that always arrives at its destination are all squeezed together.

Restructuring is easier than winning

While Italy failed to qualify for the World Cup for the second year in a row, Mancini gave a motivational speech to the Facile Ristrutturare workers about how to restructure the Coverciano offices. It didn't help that Paola Marella was dressed like the Macedonian players.

The never-ending Marche saga

We couldn't stop with Roberto Mancini's epic in Le Marche, a story that reaches to the roots of the Adriatic coast in 18 practical commercials through the voice and eyes of the national coach. Bird's-eye drones, Caribbean beaches, Michelin-starred restaurants and art oozing from every corner of the frame - Roberto Mancini's Marche is the lost paradise we never knew we had at an A24 exit. It's a spell that has accompanied Mancini's entire arc on the Azzurri bench, from the glorious European Championship win in England to the sad World Cup exit, and is now coming to its bitter end as the mayor of Pesaro calls for him to be replaced as testimonial by Ancona's Gimbo Tamberi. A bit of a shame for Mancini, who can now rejoice as the sunset reflects on the skyscrapers of Riyad.