The new LOSC Lille jersey by New Balance

LOSC Lille have unveiled their home kit for the 2023/24 season, designed by New Balance and a subtle reinterpretation of the club's iconic V-design. Synonymous with the home jersey since its introduction in 1944, it features the traditional club colours of red, blue and white united in a geometric design. To celebrate the club's deep heritage, LOSC Lille's distinctive Le Dogue statue features in the campaign imagery. This monument, which has always been associated with the club, symbolises the fighting spirit and determination of the players and fans. It occupies a prominent place on the club's training ground and can also be found on the club's crest.

A special feature of the new Lille jersey is that there are no replicas. Both on the pitch and in the stands, all players will wear the match version produced by New Balance, so that every fan buys exactly the same jersey that Les Dogues wear.