Jack Grealish arrives on Roblox with Gucci

Jack Grealish is the new resident of Gucci Town, the community open to all, where new shared experiences will open in May 2022. In the central square of the permanent digital space on Roblox, where the Gucci community meets and plays, the Manchester City and England national team winger will invite visitors to enter the Mini Game Heights portal to discover a new football-inspired experience.

Jack Grealish's avatar wears items from Gucci's Good Game collection and directs the game, which requires skill and precision and ends with "GG", which stands for Good Game and in this case is also the symbol of the Maison's presence in the gaming ecosystem. As in the classic penalty shootout, players are encouraged to kick the ball towards the specified target to score goals against the opposing team.