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Will Off-White be Milan's new Style Partner?

The Rossoneri could take a big step forward in the lifestyle world

Will Off-White be Milan's new Style Partner? The Rossoneri could take a big step forward in the lifestyle world

AC Milan is making big moves both on and off the field, rejuvenating its brand through bold moves capable of positioning it toward a younger audience. And according to some rumors from next season it will sign an agreement with Off-White as Style Partner, thus replacing Harmont&Blaine whose contract expired at the end of the season. An important change of direction for the Rossoneri, who after winning the Scudetto also want to establish themselves as a reference brand for the lifestyle world by choosing an exceptional partner.

Off-White has always been very close to sports, and to soccer in particular, since Virgil Abloh in his youth played with Boylan Titans, a grassroots team from Chicago, and over the years has produced projects such as "Soccer Jersey Culture" and "Football, Mon Amour." So it would be a major challenge to make garments or lifestyle collections for one of the world's oldest and most successful soccer clubs, while maintaining the recognizability of one of the most innovative brands of this generation.