You've probably already noticed that, and maybe you're still wondering why: during the last two Premier League's gameweek, the first one played last weekend and the second one scheduled in the middle of this week, the two highest British leagues (also the Scottish Premier League, the lower divisions of English football and of course the women's championships) have joined massively the awareness campaign called #RainbowLaces. In the meanwhile many club have temporarily changed their logo on social accounts, the players have worn colored captain bands and shoelaces and even many stadiums have 'fully embraced' the initiative launched in 2013 by the organization called Stonewall, aimed at promoting equality and diversity in the world of football and the fight against homophobia.

First of all, the campaign is directed to the LGBT community (lesbian, gay, bi and trans), promoting maximum support and their complete inclusion in sports activities but also helping to report any kind of violation and abuse, both physically through the stewards present in the stadiums and online, using the Kick It Out platform. The project, as in previous years, received a very huge support, especially on the media, also because there are few channels that are able to have the football's power and diffusion. Between slogans and special effect phrases, the one used by West Ham:

'Whether it's with a boyfriend or a girl, it's still me and my personality does not change'.

But also that of the Huddersfield defender, Zanka Jorgensen, who was one of the protagonists of the videos released by the official Premier League channels:

'Players have an incredible platform to try to influence people the right way.'