Dear Italian NBA fans, we have a news to give you: this year, Christmas will be on September 10 for you. In fact, this is the day when the National Basketball Association announced the incoming opening of its first European flagship store… And do you want to know where? Exactly, in Milan. After being the protagonist of several events for the NBA in the last months, the Lombardic city has been chosen as the ideal location for the opening of the first European store - the first overseas one opened this year in Doha - by the NBA.

The first European NBA Store will open in Milan The Association announced the opening of the new store in Galleria Passarella, very close to Piazza San Babila | Image 0

The location to know is Galleria Passarella, very close to Piazza San Babila, in Milan. The new NBA Store will be full of every kind of item you can dream of: from the official uniforms to the sneakers, with collectibles, exclusive NBA products and much more. No more forced copping on the internet, nor travels to New York to visit the amazing store on the 5th Avenue. And the Italian store will be inspired by the very one in New York and it will become a landmark for all European NBA fans.

The first European NBA Store will open in Milan The Association announced the opening of the new store in Galleria Passarella, very close to Piazza San Babila | Image 1

“The opening of the first European NBA Store highlights the commitment of the NBA to reach our fanbase globally”, said Vandana Balachandar, NBA EME Vice Presidente, Global Partnerships. “As the interest of European fans for our products is getting bigger and bigger, this will allow us to give the fans with a wide range of official and exclusive merchandise, helping them to celebrate their passion.” There isn’t an official opening date yet, but the news refers to some point of the “2018/19 season”.