Almost three months after the day of the historic announcement, which arrived last September, we finally got it: it's the day of the opening of the first European flagship store of the NBA, in Milan. After being the protagonist of several events organized by the NBA in the last months, the capital of Lombardia was chosen as the ideal place for the opening of the first European store - the first overseas opened in Doha this year - of the Association. The appointment is around 1pm, and there will be with many famous guests.

Today in Milan will open the first European NBA Store It's the third official store in the world after New York and Doha | Image 0

The location to know is Galleria Passarella, very close to Piazza San Babila, in Milan. The new NBA Store will be full of every kind of item you can dream of: from the official uniforms to the sneakers, with collectibles, exclusive NBA products and much more. No more forced copping on the internet, nor travels to New York to visit the amazing store on the 5th Avenue. And the Italian store will be inspired by the very one in New York and it will become a landmark for all European NBA fans.

Today in Milan will open the first European NBA Store It's the third official store in the world after New York and Doha | Image 1

“The opening of the first European NBA Store highlights the commitment of the NBA to reach our fanbase globally”, said Vandana Balachandar, NBA EME Vice Presidente, Global Partnerships. “As the interest of European fans for our products is getting bigger and bigger, this will allow us to give the fans with a wide range of official and exclusive merchandise, helping them to celebrate their passion.” There isn’t an official opening date yet, but the news refers to some point of the “2018/19 season”.