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What went down at the opening of the new VIETTI concept store

A futuristic and innovative store facing the Lake Maggiore

What went down at the opening of the new VIETTI concept store
A futuristic and innovative store facing the Lake Maggiore
What went down at the opening of the new VIETTI concept store A futuristic and innovative store facing the Lake Maggiore

It has officially opened its doors the new VIETTI concept store, the leading luxury and streetwear retailer, that with this new opening looks at the future without forgetting its past. 

The chosen location is in fact Arona, the town on the Lake Maggiore where everything started in 1952. The new store, characterized by futuristic and innovative interior design, gathers a unique and eclectic selection of high profile brands, that ranges from Burberry, Prada and Moncler to Mastermind Japan, Needles, Fear of God and Undercover, basically the best of the contemporary streetwear scene. Among the attendees of the opening, stood out Klaus, Domenico Formichetti, Federico Barengo and Shiva. 

Find out everything that went down at the VIETTI concept store opening in this reportage.