Not the usual opening of a store: last Friday we went with Fred Perry on a bike tour around Milan for the opening of the new pop up store in Corso di Porta Ticinese 60. From Stazione Centrale to Navigli via Duomo's square and Porta Nuova, the bicycle tour was a declaration of love for the city of Milan, which ended at the new pop-up store.

Until next May, the shop will offer the classic collection also those of the different collaborations Raf Simons, Thames and Art Comes First. An entire wall of the pop up shop was then dedicated to the iconic Fred Perry shirts, displayed in Perspex boxes, with traditional and trendy seasonal colors, such as the Black/Champagne variant presented during the opening, whose photos of campaign have covered the trams of the city.

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