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Take a look at Nike's Brothers of the World party

Spazio Maiocchi, Milan - 18.04.18

Take a look at Nike's Brothers of the World party
Spazio Maiocchi, Milan - 18.04.18
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Take a look at Nike's Brothers of the World party Spazio Maiocchi, Milan - 18.04.18

Milan, a dynamic and multicultural city where different cultures come into contact in an explosion of creativity. Nike has told the new vibe of the city with the campaign Brothers of the World dedicated to the contamination between football and the city's street culture through workshops, exhibitions, short-movies and football game. As fil rouge of the campaign, Nike has chosen to celebrate the jersey shirt, symbol of the passion of the fans and the football culture.

At the Spazio Maiocchi in Milan, the Swoosh has organized an exhibition entirely dedicated to the most iconic uniforms of the American company, along with three custom jerseys made in collaboration with three personalities of sport, music and Milanese street culture: the Inter's captain Mauro Icardi, the trapstar Sfera Ebbasta and the team of Slam Jam. On April 18th there was the exclusive party at Spazio Maiocchi with a live performance by the Cinisello Balsamo rapper.

Discover with us the reportage!