Ploom* brings Ernia to Milan for Flavour Garden A new immersive experience to discover Ploom's LYO range

On October 15th, Ploom* comes to Milan with Flavour Garden – Something New Is Growing, an event dedicated to music, creativity and discovery that will take shape in the spaces of Superstudio, at via Tortona 27. From 8:00 PM onwards, the venue will be transformed into a large immersive garden built around the concept of growth, understood as the meeting of different ideas, talents and experiences. The highlight of the evening will be Ernia, set to deliver a live performance, while the musical programme will continue with DJ sets by Merk & Kremont, Ciauru, Elasi and Flamen. Music will guide the adult audience through the various moments of the evening, becoming the common thread running through the entire experience.

Flavour Garden will also be an opportunity to discover Ploom's new LYO range, the line of tobacco-free nicotine-containing sticks, available in four variants: Arctic Mint, Wild Berry, Golden Pear and Winter Apple. Each variant will have its own dedicated immersive environment, created through different colours, installations and visual elements, translating the range's different offerings into four distinct atmospheres. With Something New Is Growing, Ploom brings to Milan an event that brings together new talents, music and innovation, turning the launch of LYO into an experience designed for adult consumers.

*PLOOM IS A PRODUCT INTENDED FOR ADULT CONSUMERS. THESE PRODUCTS ARE NOT RISK-FREE. THEY INVOLVE THE USE OF NICOTINE-CONTAINING STICKS, A SUBSTANCE THAT IS ADDICTIVE.