How Ploom* Flavour Garden Went, Between Ernia's Live Set and Four Immersive Worlds Music, new talent and immersive installations: on October 15th, Superstudio Milano transformed into a great garden of creativity

For one evening, the spaces of Superstudio Milano, at via Tortona 27, were transformed into a large garden dedicated to music and creativity. On October 15th, Ploom Flavour Garden – Something New Is Growing took the stage, an event organised by JTI that brought together artists, DJs and immersive installations around a single concept: growth as an encounter between ideas, people and different forms of expression.

The most anticipated moment of the evening was the live performance by Ernia, the headline act of the musical programme, accompanied by DJ sets from Merk & Kremont, Ciauru, Elasi and Flamen. A line-up that alternated between different sounds and artistic paths, making music the common thread of an experience designed to connect established talents and new voices from the contemporary scene.

Alongside the performances, adult guests were able to explore four immersive environments dedicated to the new Ploom LYO range, the line of tobacco-free, nicotine-containing sticks. The four variants — Arctic Mint, Wild Berry, Golden Pear and Winter Apple — were reinterpreted through installations, colours and specific visual elements, giving life to four distinct atmospheres. A journey built around the theme of individual preferences, which translated the characteristics of the range into a visual and sensory experience.

With Flavour Garden, Ploom continued its dialogue with contemporary culture, once again choosing music as a meeting point between entertainment and innovation. The result was an event that combined the presentation of the new LYO range with a musical programme, transforming one of Milan's best-known spaces into a garden dedicated to creativity for one night.

LYO is a line of tobacco-free, nicotine-containing sticks, intended exclusively for adult consumers. These products are not risk-free. Nicotine is addictive.

*EVENT RESERVED FOR ADULT CONSUMERS. PLOOM & LYO ARE PRODUCTS INTENDED FOR ADULT CONSUMERS. THESE PRODUCTS ARE NOT RISK-FREE. THEY INVOLVE THE USE OF NICOTINE-CONTAINING STICKS, A SUBSTANCE THAT IS ADDICTIVE.