adidas Originals’ new campaign is all about youth and diversity

We The Future. That’s the motto of adidas Originals’ latest campaign developed in collaboration with American fashion giant Urban Outfitters and shot by Canadian photographer Petra Collins. The images feature some of the most emblematic boys and girls of our generation, including Michael Lockley, May Hong, Michael Bailey Gates and Ebonee Davis.

Not only models but stylists, artists, activists, writers and designers, reflecting the fact that, in 2016, having talent and personality is far more important than having (only) a pretty face.