Cetaphil presents the new collaboration with artist Pietro Terzini The dermo-cosmetics brand chooses a new limited edition marketing strategy

Cetaphil, Galderma's dermocosmetic brand specialising in skincare, announces the launch of the Limited Edition Cetaphil by Pietro Terzini, available from 28 October 2026. Known not only for his work in high fashion but also for his exhibition projects, Pietro Terzini has made his art his calling card around the world. He has always stood out for his way of connecting with audiences, developing functional and ironic marketing that combines contemporary culture with a wholly unique visual language.

The collaboration involves a reimagining of the packaging of three core products from the brand: the Moisturising Cream, the Gentle Skin Cleanser and the Moisturising Lotion, specifically formulated for dry and sensitive skin. The redesign will come to life through an original and instantly recognisable style, characterised by direct phrases, wordplay and a fresh, dynamic, youth-inspired language. It is precisely for this reason that the title My Skin My Aura stands out as a manifesto slogan: an invitation to remember that taking care of one's skin is not merely a beauty routine, but a way of expressing oneself.