BIRKENSTOCK has kicked off the summer season with two new shoes LOMA and SOLANA: blending heritage and functionality

With the arrival of summer, as wardrobes grow lighter and cities shift their rhythm, one of the most recognizable silhouettes of the past decades makes its timely return. Every year, between sun-scorched pavements and weekend getaways, BIRKENSTOCK reemerges as a quiet constant, moving across generations, styles, and contexts without ever truly losing relevance.

With the launch of two new models – LOMA and SOLANA – BIRKENSTOCK opens a new chapter that doesn’t aim to reinvent everything from scratch, but rather to build on its foundations. The approach remains the same, rooted in functionality, craftsmanship, and the centrality of the footbed, now filtered through a more stripped-back, almost architectural aesthetic that reflects a contemporary way of thinking about design. Lines become cleaner, details more discreet, while materials and closures are reworked to respond to an increasingly fluid everyday use, where work and leisure overlap.

LOMA fits into this narrative starting from a precise point: the legacy of the Boston. The closed-toe clog, which for years has worked as a versatile option between indoor and outdoor, is reinterpreted here through a more compact silhouette and an updated construction. The hook-and-loop closure replaces the traditional buckle, making the gesture even more immediate, almost automatic. It’s not just an aesthetic choice, but a way to simplify the user experience without losing identity. The result is an object that retains its utilitarian character while making it more contemporary, less tied to a specific image. SOLANA, on the other hand, works through subtraction. It’s an essential slide, built around the concept of utility but translated in a softer, less explicit way. The suede adds structure without stiffening the form, while the same hook-and-loop closure becomes both a graphic and functional element.

At the center, as always, is the anatomical footbed, which continues to be the brand’s true point of continuity. At a time when many shoes chase increasingly fast-paced trends, BIRKENSTOCK seems to move in the opposite direction, working through incremental refinements. LOMA and SOLANA don’t break with the past, but guide it into a new phase, more aligned with a way of living where objects are meant to adapt, rather than impose themselves.