Simone Rocha will be the next guest designer at Pitti Uomo

Simone Rocha has been selected as guest designer for the 110th edition of Pitti Immagine Uomo, scheduled in Florence from June 16 to 19, 2026. A guest appearance that will stand out from the others as it will also mark the brand’s first runway show exclusively dedicated to menswear, an unprecedented event that has generated very high expectations. Rocha expressed great enthusiasm and gratitude toward the Pitti Immagine organization, speaking of a new creative chapter in which she intends to engage with tradition, explore uncharted territories, and maintain her personal approach.

Furthermore, Rocha’s designs will be the protagonists of the promotional campaign that introduces the official theme of the upcoming summer edition: The Pitti Pool. With this appearance at Pitti Uomo, Simone Rocha not only brings her unique poetic vision to the heart of international menswear, but also marks a very significant moment in her career and in the history of Pitti Immagine Uomo.