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SNIPES celebrates 25 years of history with Wesley Snipes

Blade protagonist is the star of celebratory campaign

SNIPES celebrates 25 years of history with Wesley Snipes Blade protagonist is the star of celebratory campaign

SNIPES celebrates 25 years of history as a global symbol of street culture by retracing an extraordinary journey. A quarter of a century of countless exclusive products, amazing collaborations, and unparalleled events have created an impressive legacy. But beyond that, inspiring communities across all disciplines of street culture has always been at the heart of SNIPES's work because, after all, there is no culture without community.

SNIPES celebrates 25 years of history with Wesley Snipes Blade protagonist is the star of celebratory campaign  | Image 447566
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SNIPES celebrates 25 years of history with Wesley Snipes Blade protagonist is the star of celebratory campaign  | Image 447558

Music, sports, clothing, street culture: over the years, Snipes has created an all-encompassing universe of diverse inspirations, and who better to reflect that legacy than the eponymous artist? Wesley Snipes, an American actor, and producer, is the face of the brand's 25th-anniversary campaign. If you take a closer look at the video, you can see that Wesley is wearing some special pieces that are the result of the capsule created to celebrate the anniversary, which involved Karl Kani, a Costa Rican-born designer synonymous with hip-hop's success in fashion, and Pegador, a young German brand focusing on streetwear. The result is a first-class offering and an opportunity not to be underestimated to celebrate this milestone fittingly.

SNIPES celebrates 25 years of history with Wesley Snipes Blade protagonist is the star of celebratory campaign  | Image 447564
SNIPES celebrates 25 years of history with Wesley Snipes Blade protagonist is the star of celebratory campaign  | Image 447563
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SNIPES celebrates 25 years of history with Wesley Snipes Blade protagonist is the star of celebratory campaign  | Image 447561

The SNIPES birthday capsule will be available in selected SNIPES shops in Europe and on www.snipes.com from 4 April 2023.