Jung Kook announced as Calvin Klein Jeans and Underwear's newest ambassador

Calvin Klein's campaigns have always offered a unique space for icons of the time, from Kate Moss and Mark Wahlberg to Michael B. Jordan and Kendall Jenner. Today singer-songwriter and member of the award-winning band BTS Jung Kook is joining the legendary list of pop faces immortalised in the brand's characteristic black and white shadows. In the campaign, shot by photographer  Park Jong Ha, Jung Kook wears Calvin Klein Jeans and Underwear's SS23 collection. 

For brand marketing officer Jonathan Bottomley, the campaign is no small achievement for Calvin Klein. Jung Kook represents the image of the modern artist, capable of influencing the world in style as well as music. «We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own,» explained Bottomley, «Jung Kook possesses a rare ability to connect with international audiences through his music and style. We are fortunate and excited to have him join the Calvin Klein team.» Jung Kook underlined his deep admiration for the brand, explaining how Calvin Klein's codes closely reflect his personality. «My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way,» said Jung Kook at the campaign launch, «I'm excited for people to see a new side of me in this first campaign for the brand.»