The new Ferragamo red illuminates the shop windows of Rinascente

Until 20 March, La Rinascente in Milan will host Ferragamo's Spring Summer 2023 collection, the result of the brand's renewed artistic vision recently debuted by creative director Maximilian Davis. Through the use of eye-catching installations, eight store windows of the Piazza Duomo building will display the accessories and clothes of the ready-to-wear line, expressing the contemporary elegance of Davis's design and the marble refinement that has always distinguished Ferragamo to their full extent, with a striking and majestic look.

The main protagonist of these installations will be Wanda, the bag of the geometric-cut silhouette that will be reproduced in an oversize version to decorate the entrance to the Rinascente, while the lights, volcanic sand and carpet will be dyed Red Ferragamo, to further enhance the chromatic harmony of the collection. Inside la Rinascente, it will be possible to visit several Ferragamo pop-ups and corner stores dedicated to bags, men's ready-to-wear, footwear and women's clothing.