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Off-White™'s new capsule was launched on WeChat

The first of its kind dedicated to the Chinese market

Off-White™'s new capsule was launched on WeChat The first of its kind dedicated to the Chinese market

Off-White™ presented its first capsule ever designed exclusively for the Chinese territory and sold through the WeChat Mini Program. For the occasion all the great classics of the brand have been revised and updated for the new holiday period and accessories such as mobile phone cases, AirPods cases and hats will also be proposed. 

The protagonist of the capsule will be denim, with all its washes and finishes and the possibility to customize its items with white dots and paint sketches or with laser decorations with a pattern composed of the words Off-White™ "PATTERN." that evokes the first show womenswear by Virgil Abloh. The jerseys and fleeces of the collection are instead decorated with new versions of the brand's arrows, in a colourway that imitates the iridescence of industrial materials. 

Off-White™ WeChat Capsule will be sold exclusively in the brand's official WeChat Mini Program.