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Focus on H&M's collaborations

Focus on H&M's collaborations

H&M, colosso del fast-fashion, nato dalle capacità imprenditoriali di due svedesi, offre la possibilità di comprare capi d'abbigliamento sempre in linea con le nuove tendenze a prezzi davvero competitivi;

a partire dal 2004 questa politica viene estesa a delle collaborazioni con designer e brand di fama internazionale. Partendo da Karl Lagerfeld sino ad arrivare all'ultima firmata Versace, le collezioni sono state molteplici, per accontentare anche i palati più fini, ed hanno riscosso sempre molta attenzione tra i fashion victim e gli esperti del settore. Infatti, i punti vendita H&M selezionati per la vendita delle capsule stilistiche vengono letteralmente assaliti dai fashionisti più accaniti pronti a tutto per accaparrarsi gli ultimi oggetti del desiderio della moda a buon mercato. Per chi se ne fosse persa qualcuna e soprattutto per i sostenitori dell'amarcord, le immagini ricordano le più importanti.

L'ultima collezione, invece, disegnata da Donatella Versace per uomo e per donna, è una rivisitazione dei classici della maison, arricchita dall'uso di borchie e bottoni total gold su pelle e tessuti multicolor.  Le stampe e  le decorazioni con richiami all'antica Grecia, must della griffe insieme all'acclamata testa di Medusa, sono diventate low cost pur non perdendo il proprio appeal. E non ci hanno fatto mancare gli accessori: scarpe, borse, cinture, foulard e bijoux e persino alcuni articoli per la casa con tessuti che richiamano le antiche stampe orientali.

Non abbiamo neanche avuto il tempo di toccare con mano queste creazioni che già risuona  impetuosamente nell'aria una domanda: who's coming next?

I rumors parlano di Tom Ford ma non vogliamo alimentare le speranze di tanti che aspetterebbero questa collezione con fervore. Nel frattempo tenete incrociate le dita, chi lo ritiene opportuno può anche pregare!

 

H&M, one of the best fast-fashion industries, was born by two extremely smart Swedish, and it offers the possibility to buy very trendy clothes at very cheap prices. Since 2004, this business policy extended to collaborations with famous brands and designers. Starting from Karl Lagerfeld up to the last one signed by Versace, the collections were designed to satisfy the finest palates along with trendy tastes, and it’s always received the world-wide attention of fashion victims and fashion experts. In fact, select H&M shops are known to be attacked by fashion-hungry youth, willing to do anything to get their hands on these desired objects. For those not familiar with the collections, we’ve provided pictures of past collections.

The latest collection, designed by Donatella Versace for men and women, is a remake of the label’s classic style. It is enriched by studs, gold buttons, leather, and multicolor fabrics. The textures and the greek decorations, mixed with the jellyfish head, are low on cost but high on appeal. Accessories in the collection are also not forgotten and include shoes, purses, belts, scarfs, jewelry, and home decor with oriental-inspired fabrics.

We barely have time to pick up the new collection before there’s a new question on the horizon: who's next in the collaboration line-up?

Tom Ford rumors have circulated, but we don't want to give you false hopes. In the mean-time, keep your fingers crossed, and if you want to of course, pray!

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