Browse all

Moncler Genius: The journey experience

Project Reflection

Moncler Genius: The journey experience Project Reflection

Moncler Genius has announced Reflection: a new collaboration with the Rimowa luggage brand, an icon of travel culture. Two different brands for DNA and history have chosen to merge their values ​​in a functional collection with a contemporary design. The collection - comes after the projects created together by the two brands in 2012, 2013, 2016 - and reinterprets one of the symbolic models of the German company, the Topas Stealth trolley.

Rimowa is a brand founded in 1898, in Cologne, famous for its aluminum suitcases, in 1937 it was the first to market metal suitcases. The LVMH group brand in recent years has become one of the must-have brands for streetwear enthusiasts and an icon of the New Luxury thanks to the numerous collaborations including Porsche, Fendi, Anti Social Club, Supreme, Olafur Eliasson and Dior.

In addition to the collaboration with Rimowa, Moncler has announced a second partnership: with the brand, a foldable electric bicycle brand that is revolutionizing the bike economy sector for their uniqueness in terms of design, practicality, and resistance.

The two brands chosen for this new partnership are excellences that look at the forefront in the indoor and outdoor experiential sector and perfectly embody Moncler's values. Ruffini, the group's CEO, said that this year Moncler will enter a new phase and will go beyond the product, embracing the world of experience through more personal and emotional communication.