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Milan Women's Fashion Week SS20 Map

All the shows of Milan Fashion Week

Milan Women's Fashion Week SS20 Map All the shows of Milan Fashion Week

The SS20 Women's Fashion Week starts on Tuesday, September 17th, with the opening ceremony of the Italian Chamber of Fashion. There will be all the big names of Italian fashion, like Armani, Fendi, Versace, Moschino, Gucci, and Prada, who will return to Italy after the last show held in Shanghai.

The week will be dedicated to the women's collections but as usual, many brands have chosen a co-ed fashion show like Atsushi Nakashima, Boss, Bottega Veneta, Fila, Gucci, Missoni, N° 21, and Frankie Morello, which has recently entrusted the creative direction to Damir Doma.

It will be a FW in the name of the great attempt to revive new values of Italian fashion, to restore luster to an event that seems to be living a descending parable. One of the big issues will be sustainability, which will have as its main event the third edition of the Green Carpet Fashion Awards, the ceremony organized at the Teatro Alla Scala on Sunday, September 22nd.

Fashion Week has always brought great changes to Milan and for a week it transforms the streets of the city with its events, shows, and presentations. We wanted to create the map of the best fashion shows that will take place this week, to understand which streets are the most loved by designers.



Tuesday 17 September

  • CNMI Fashion Hub Opening
    When: h 16:00
    Where: Via Lorenzini 14
  • Converse x APJP
    When: Martedì 17 - h 18/2
    Where: Corso Garibaldi 121

Wednesday 18 September

  • Prada 
    When: h 16:00
    Where: Via Lorenzini 14
  • N°21
    When: h 19:00
    Where: Via Archimede 26
  • Jil Sander
    When: h 20:00
    Where: Via Brera 28

  • Zalando (Event)
    When: h 11/14
    Where: Via S. Raffaele 6

Tuesday 19 September

  • Fendi
    When: h 12:30
    Where: TBC
  • Bottega Veneta
    When: h 18:30
    Where: Via Senato 10
  • Moschino
    When: h 20:30
    Where: Via Piranesi 14
  • Acne Studios & Grant Levy Cocktail (Party)
    When: h 17/21
    Where: Piazza del Carmine 6
  • Pasdemer @ Windrose
    When: From h 18 
    Where: Via Marco D'Oggiono 10
  • Coming of Age W/ Virgil Abloh
    When: h 18/21
    Where: Via Achille Maiocchi 7
  • Sergio Rossi - Sergio Extreme
    When: h 19/21
    Where: Via Montenapoleone 121

Friday 20 September

  • Sportmax
    When: h 12:30
    Where: Piazza Lina Bo Bardi 1
  • Etro 
    When: h 14:00
    Where: Via Conservatorio 12
  • Marni 
    When: h 15:00
    Where: Viale Umbria 42
  • Iceberg 
    When: h 16:00
    Where: TBC
  • Frankie Morello 
    When: h 19:00
    Where: TBC
  • Versace 
    When: h 20:00
    Where: Piazza VI Febbraio
  • Barbour x Alexa Chung
    When: h 18/21
    Where: Corso Genova 1
  • Vitelli Maglieria Italiana (Presentation)
    When: h 11/15
    Where: Via Casati 32
  • Louis Vuitton Time Capsule Exhibition
    When: Until  10 October - h 10/20
    Where: Piazzetta Reale

Saturday 21 September 

  • Salvatore Ferragamo
    When: h 09:30
    Where: Via Besana 12
  • MSGM
    When: h 11:30
    Where: Viale Alemagna 6
  • Giorgio Armani 
    When: h 16:00
    Where: Via Borgonuovo 11
  • Missoni
    When: h 19:00
    Where: TBC
  • Slam Jam presents Stone Island Shadow Project (Party)
    When: h 18/21
    Where: Via Lanza 1
  • MSGM new Milan flagship store
    When: From h 18
    Where: Via Broletto ang. Via del Lauro
  • Kosuke Kawamura collaboration launch / nana-nana12th anniversary in Milan
    When:h 20/1
    Where: Via Bergognone 34
  • Philosophy by Lorenzo Serafini 
    When: h 19/21
    Where: Via Pontaccio 15

Sunday 22 September 

  • FILA
    When: h 13:15
    Where: Via Watt 15
  • Gucci
    When: h 16:00
    Where: Via Mecenate 7