"I could describe Pressure as a Mediterranean street brand with a political message."

With these words, Théodoros Gennitsakis describes his creature, Pressure Paris, an eclectic project (creative agency, magazine, fashion brand), characterized by a Mediterranean mood. A detail that the French designer with Greek origin infuses in every aspect of his work, like a warm light that envelops and illuminates even in the coldest and darkest days. Those without sun. The same told in the lookbook of the latest FW19 collection. The idea behind SUN AUTOTUNE is, in fact, to create a series of winter garments with a solar soul: sweatshirts with and without hoods, joggers, jackets. A selection of basic pieces, with a relaxed fit, declined in black and white with some splashes of pale pink and orange shades.

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Pressure's adventure in fashion began with the production of merch and became a real brand after the terrorist attacks in Paris in November 2015 with a t-shirt with "Pressure" written in Arabic, sent by Gennitsakis to all his friends and, in this way, to show that there is nothing in that culture to fear. The multicultural side, exhibited with pride, is the key to the interpretation of the designer's style which, according to the same creative, is perfectly embodied in a white sweatshirt with the blue "Soul from the sea/MEDITERANNEANS" on the back. If you want to know more about the project visit the official website pressureclothes.

 

The collection will be on sale from July/August on pressure.com