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IUTER meets Adventure Time in a new capsule collection

Get an exclusive preview at White Street Market

IUTER meets Adventure Time in a new capsule collection Get an exclusive preview at White Street Market

One of the hottest brands of the moment will of course be present at the most anticipated event of the season. 

Tomorrow White Street Market will open its doors in the space of SuperstudioPiù in via Tortona, where IUTER will present a very special project. The IUTER x Adventure Time capsule collection, the first limited edition of the SS19 season, is a collaboration with Adventure Time (Cartoon Network). 

The animated series, created by Pendleton Ward for Cartoon Network in 2010, follows the adventures of Finn, an honest and virtuous boy, and his magic dog Jake, in the post-nuclear Land of Ooo. Even though the series was created for a young audience, it hides also many psychedelic and hypnotic elements that only an older audience can understand and appreciate. The Awareness capsule collection draws inspiration from the 5th episode of the first series, where a character with an evil snigger embodies Finn's fears and unsuccessfully tries to subdue the hero. 

The capsule collection consists of a purple T-shirt and Hoodie with a special Purple Marble Wash, a black T-shirt and Long Sleeve T-shirt with Finn and Jake and the collab logos on, and a black satin Coach Jacket, with screen-printed graphics and a purple lining. 

The collection will be presented and available exclusively at the IUTER pop-up store during White Street Market from January 12 to 14, and online and at IUTER store from January 24.