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SOTF meets SUPER

The most exclusive eyewear capsule

SOTF meets SUPER The most exclusive eyewear capsule

What happens to a brand of supercool eyewear and one of the favorite Italian retailers of streetwear enthusiasts decide to work together? SOTF SUPER is born, an exclusive capsule of glasses for success. RETROSUPERFUTURE and SOTF (acronym for Store of the future), in fact, draw on their respective strengths to create a series of unique objects, able to merge advanced technology with a style and packaging with a hyper-contemporary look, mixed with a design minimalist and sophisticated touch.


The result is so interesting that the two partners have decided to celebrate their collaboration, which will officially be available exclusively from SOTF from 6 p.m. January 8 and online from midnight, with a special event, which will take place on the same day, during Pitti Uomo. On this occasion, in Florence, two versions of the America model will be launched, the acetate eyewear with angular silhouette will be made with customized writing on the temples, in shiny black with burgundy lenses and transparent lenses. See you at Pitti!