CALVIN KLEIN releases new Performance line

As we’ve reported on a lot recently, functionality and performance are increasingly cross-pollinating into more aesthetically focused fashion designs. More and more brands are seeing a growing desire and expectation from consumers to have apparel that both looks good and performs well technically. CALVIN KLEIN has now introduced a brand new line with precisely this in mind under the name of CALVIN KLEIN Performance. Inspired by traditional sports and athletics, the collection offers retro-inspired pieces with a modern CK perspective. The collection has its roots in refined sportswear, with a clean and modern look, made from high-performance technical fabrics marrying both form and function. Strong colors and fun patterns such as stars, stripes and chevron patterns pay homage to CK's classic American style. Consisting of a full range of apparel for active wear the collection is designed to work in practical unison with each other, from the gym to the streets.

A wide elastic waistbands with the CALVIN KLEIN logo evokes the design of the brand's iconic underwear. The sports bra in a bright color iteration is characterized by advanced technology, with a breathable fabric, elastic band, and slits on the back. The cycling shorts for men are engineered with breathable fabrics to always keep you dry without sacrificing style, while the lift-tech leggings sculpt around the shapes of the human body. The bomber jacket with its linear logo along the back has a functional zip pocket on the arm to keep everything you need close at hand.

The pullover with hood is made in technical plush cotton equipped with fast-dry technology, with precision stitching for a fresh and tailored look. The matching pants are in stretch fabric for maximum comfort and ease of movement and designed with a snug fit to once again enhance the bodies natural forms. A unisex poncho design replaces the traditional jacket, bringing versatility, flexibility, and ease of movement thanks to a relaxed yet fashionable cut. The collections definitive piece is the new reversible knee-length parka available in solid color black or with a bold print. This high-tech garment is made with adjustable velcro straps to get the most suitable fit.

CALVIN KLEIN'S new performance range shows a fresh and contemporary direction from CK, accompanied by an ad campaign shot by Jacob Sutton, it highlights the most essential, universal and expressive aspects of the movement under the theme of Bodies in Motion. In a series of images and videos, elegant athletic movements are captured during peak physical activity to create a powerful and palpable energy campaign. The result is a strong expression of artistic freedom and sensuality that illustrates the innate power of every form and movement of the body.