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Gucci launches a new sneaker inspired by SEGA

90s are back stronger than ever

Gucci launches a new sneaker inspired by SEGA 90s are back stronger than ever

Gucci FW18 collection was filled with different influences, from esoterism to dragons, from cyborgs to art history.

Among the many inspirations, the collection paid homage to SEGA: the Tuscan brand reworked its logo in a version inspired by the Japanese corporation's graphic. 

After the chunky silhouette covered with stones, Gucci created a more minimal sneaker: Rhyton model, high-quality black leather, patches in different texture overlaid on the tongue, grooved rubber outsole and the Gucci logo in SEGA style on the side.

Alessandro Michele perfectly mixes the nostalgia for old school arcade console with a more modern design.

The sneaker is already available online at Gucci.com for 750€ (circa $885 USD).