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Bread&&Butter by Zalando experience

By Ilaria Bigg & Youssef Giga

Bread&&Butter by Zalando experience By Ilaria Bigg & Youssef Giga

As in the past three years, from August 31st to September 2nd the German capital will transform into the perfect place where fashion and culture meet, mixed and expressed in all the ways possible, on the occasion of the third Bread&&Butter by Zalando. A pop-up event made up of music and shopping "see now buy now", with more than 100 limited edition products and previews of 40 brands that are currently shaping our world and taste. From G-STAR RAW, who will invite as a special guest Jaden Smith, the eclectic designer, rapper, actor (and Will Smith's son), to well-known labels like Levi's, Nike, Reebok, usual attendees, plus new entries such as Obey Clothing, Carhartt WIP, Columbia and Diesel. In addiction to great music and the coolest DJs of the moment. 

During this third edition, Bread&&Butter will launch, an online platform linked to Zalando where fashion and streetstyle enthusiasts will be able to shop exclusive limited edition international capsule collections. 

On June 27th Zalando and B&&B organized a special preview day of the summer event, inviting some guests to join their world made of art, fashion and exclusive parties. 

nss sent two special guests for this mission,Miss Ilaria Bigg & Mr. Youssef Giga. See what they've been up to! 


Streetwear was the main topic of this pop-up event. During the morning, a special talk was held about it: Jazzelle Zanaughtti (better known on Instagram as UglyWorldWide), Elias Riadi (from Paq), Marc Goehring of the brand 032C and the hip-hop artist Kodie Shane shared their opinions on the subject, discussing to which extent street culture is now important, for them and for the new generations. 

A series of events about beauty, make-up and street food entertained the guests, followed by Kodie Shane's performance and Juba and Leonce's DJ sets

"There were many important guests, the vibe was young and energic. This experience has made it clear how powerful Zalando is becoming in street fashion" - Ilaria Bigg

"It was interesting to see how B&&B is closely connected to Berlin, how it customized its logo with the colorful tubes that run through the German city bringing water everywhere. It was made by @sucukundbratwurst" - Youssef Giga.