If you were harboring any doubt as to whether or not there is a big logo fixation going on within fashion at the moment, then Fendi’s new collab with net-porter named, FF reloaded, will certainly attempt to put any of those thoughts to rest. You’ve seen the collection around, sported by the likes of Kim Kardashian and Kylie Jenner, it features Fendi “logo-mania” going wild, by reloading the classic Fendi ‘FF’ logo and having it repeat endlessly on all pieces of the collection. Dresses, jackets, tops, skirts, pants, shoes, bags, sneakers and the accessories, all get the over-embellished logo treatment, including an all-new sock-like trainer. 

Out today, check some of the lookbook pics below, and head over to Fendi to see the whole collection.

Logo-mania hits Fendi's next drop Logo everything | Image 0
Logo-mania hits Fendi's next drop Logo everything | Image 1
Logo-mania hits Fendi's next drop Logo everything | Image 2
Logo-mania hits Fendi's next drop Logo everything | Image 3