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Jordan Brand re-launches its Instagram account

Just in time to celebrate the thirtieth anniversary of Michael Jordan's win in the 1988 Dunk Contest

Jordan Brand re-launches its Instagram account Just in time to celebrate the thirtieth anniversary of Michael Jordan's win in the 1988 Dunk Contest

@jumpman23 is back.

Since the end of January, Jordan Brand's official Instagram account was completely empty.

No updates, archives or deletions of all images posted up to that moment.

Today, on the 30th anniversary of Michael Jordan's epic slam in the 1988 Dunk Contest, the profile is back on track.

The first post?

Obviously a series of shots of MJ in white that jumps with the ball in hand, ready to make a basket or while facing an opponent. To complete the photos some of his famous quotes like "Always cross the line", "Take everything on a personally", "Leaders are born, not made".

Who knows what will appear in the next days now that we approach the NBA All-Star Weekend in the new @jumpman23...

#JUMPMAN

Un post condiviso da Jordan (@jumpman23) in data: