Gigi Hadid is the new face of Reebok "Always Classic"

After Ariana Grande, Teyana Taylor, Lil Yachty and Rae Sremmurd, Gigi Hadid joins the group of "disruptive and authentic style pioneers" of Reebok Classic.

The brand has chosen the model as the face of its SS18 "Always Classic" campaign, photographed by Russell James.

"From the runway to the gym, Gigi continually pushes her limits to be the best version of herself, breaking boundaries and proving that nothing is impossible." - the company explains in an official statement - "Her fearless attitude is the perfect embodiment of the Freestyle Hi; from being the first fitness shoe for women in the 80s to being a style icon today, the sneaker has transcended from fitness to fashion, encouraging generations of women to express themselves without limitations"

Each star of the campaign, in fact, is combined with one of the classic Franchise Four styles of the brand and the blonde Hadid got the Freestyle Hi model, symbol of the brand's commitment to female empowerment.

The video presents the backstage of the shooting and Gigi talks about the importance of staying loyal to what is "classic":

"The classic is not stuck in the past, it is now, and is, hopefully, something that will inspire the future".