Gigi Hadid Curates a Personal Selection for Liu Jo A Reinterpretation of the Brand's Most Iconic Denim Styles
Liu Jo today unveiled The Gigi Hadid Edit, a project that unites the brand's DNA with the contemporary vision of one of the most recognizable figures in international style. Through Gigi Hadid's personal lens, Liu Jo denim is told through an essential and iconic selection, capable of turning every choice into a statement of personality. At the heart of the narrative lies the very idea of selection. To select means to recognize what represents us, to give value to a detail, and to build, piece by piece, a style language of one's own.
The resulting edit is precise, immediate and authentic: it reflects a strong, independent and spontaneous femininity, free from any imposition and open to endless interpretations. Gigi Hadid does more than simply wear the pieces: she composes a wardrobe through her own sensibility, merging her thoroughly modern eye, the versatility required by everyday life, and the leadership role Liu Jo holds in the world of denim. The relationship between Liu Jo and Gigi Hadid is a full collaboration that aims to offer audiences a mindset rooted in curation, the self-awareness of one's own style that only a top model can possess, and the desire to give everyone the opportunity to tell their own story.
In the first drop, denim takes centre stage, the founding material of Liu Jo's identity and a privileged canvas for ongoing experimentation. Coordinated silhouettes and statement pieces such as overshirts, bombers and Napoleonic jackets become the protagonists of total denim looks that combine contemporary proportions with a metropolitan aesthetic. Digital printing works directly on the fabric, imprinting images and generating graphic, unexpected surfaces. Precious finishes and details enrich every design, lending them a lived-in feel. Completing the selection are leather cowboy boots, with their western lines, tone-on-tone stitching and a construction designed to naturally complement every look in the edit.
The concept of selection guides the entire project: not imposing an image, but creating value through authentic choices that make the product desirable and strengthen the brand's dialogue with a new audience. Gigi Hadid herself described the experience as a story of identities and narratives. Every look, she says, is an act of self-expression: she chose the pieces that best convey her idea of contemporary, effortless and personal style. With this first drop, Liu Jo reaffirms its vision of fashion as a space for freedom and expression. A selection curated by an authoritative voice, yet designed to inspire endless personal reinterpretations.