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Bread and Butter by Zalando - TOPSHOP show panel talk and more

The fashion festival of the future

Bread and Butter by Zalando - TOPSHOP show panel talk and more The fashion festival of the future

I had the opportunity to experience firsthand one of the most interesting forms of recent times: the fashion and style festival Bread & Butter by Zalando on its second edition. Three days of fashion, art, design, and lifestyle, dedicated to the BOLD theme, audacity - whose strength and fil rouge was the user experience.

The full program was just breathtaking: from the talk of leading industry figures such as Dame Vivienne Westwood and live performances such as MIA and FKA Twigs, debates on current issues such as feminism, held by Adwoa Aboah, or the importance of conscious design carried out with Viktor & Rolf's designers - who have announced the new partnership with Zalando -, the center of BOLD's entire experience of B&&B by Zalando is the user.

Even the fashion shows held by over forty brands were aimed at interacting with the visitor through the state-of-the-art purchasing option See Now Buy Now. Throughout the festival, Arena Berlin has not stopped vibrating for energy and artistic synergy for a minute, and I have had the honor of being an integral part of this creative process. 

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Through a live panel talk with Armela Jakova and Valentina Siragusa, I not only commented on the eclectic TOPSHOP show but I became part of a project that marked the foundations of future fashion festivals.

The TOPSHOP show featured 39 ultra-feminine looks that they won for their versatility, being able to be worn from morning until evening. Every look that could be worn could be worn full or broken, taking an item and combining it with everyday garments to make the outfit more gritty and bold or more romantic and casual, suitable for any occasion when combined with a T-shirt. 

Given my love for men's suit, their color block or Prince of Wales proposals have won me, especially when paired with ankle boots - a hot detail also paired with a tracksuit.


The experience of the panel allowed me to share with many people not only my point of view on a collection I adored but also to experience a live conversation with the one who followed us on Facebook or on the B&&B website.

Bread & Butter by Zalando has raised the quality and care of the details dedicated not only to the development and the creation of an event but also to the quality of the visitor's experience, making it feel from the very first moment part of a full exclusive and inclusive experience.

See you next year!

Welcome to @breadandbutter @zalando #breadandbutter17 #zalando #zalandostyle

Un post condiviso da GIADA TINELLI (@_giadatinelli_) in data:

Discover everything that happened at Bread & Butter by Zalando, here.