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Rick Owens and adidas end their collaboration

After four successful years their paths diverge

Rick Owens and adidas end their collaboration After four successful years their paths diverge

The news comes as a bolt from the blue: Rick Owens and adidas ending forever their cooperation.

The announcement comes by email from Owenscorp, declaring a natural, absolutely peaceful conclusion to the partnership after four years of unquestionable success.

Perhaps a clear clue as to what had just happened could have been hypothesized following the SS18 fashion show, where co-branding footwear with Hood Rubber, a historic American shoe brand, was presented.

So goodbye adidas, welcome Hood Rubber.

The last chance to get a piece made by Owens and the three-stripe brand together is the FW17 collection.