Another level of sensuality

Joseph Molines, fashion photographer and representative of the contemporary pop art associated with the fashion industry, deals with a difficult task: shooting the adv of a hosiery brand, Heist Studios. He does so without falling into the usual clichés of the sector, which often qualify the models as "prudes" or "porn divas".

He uses a fresh and modern channel, which attracts the attention of both the basic customer and the photography (and gif) passionate. He exalts the female body, understood as artistic subject and not just as a mere object of desire.

Molines avoids the old coded structures which confine the female sensuality to outdated interpretation and the result is a fresh and modern advertising campaign that renews the usual ideology of hyper-sexuality.